Flow Genres
Giving listeners control over their algorithm. A redesign of Deezer's flagship recommendation feature.
SCOPE
Recommendation & engagement
TEAM
Product, Engineering, Editorial
ROLE
Sole Product Designer
TIMELINE
2023 (6 months)
Overview
Flow is Deezer's daily personalised listening experience, used by over a million people each day. Despite strong adoption, internal research showed users found recommendations random, repetitive, and impossible to influence: Flow felt like a black box, and trust was slipping.
The redesign focused on intent rather than configuration: lightweight, contextual controls that let listeners shape their session in the moment. Three design moves anchored the work: Genres and Moods to set session intent, a discovery toggle to choose between familiar and new, and direct visual feedback to make the algorithm feel responsive. Flow shifted from a predictive system to a collaborative one: engagement increased, perceived relevance improved, and users finally felt in control of what they were listening to.
Before
After
Before
After
Say hello
to a product designer who surfs badly and runs fast.
Claire Lecerf ⓒ 2026
Flow Genres
Giving listeners control over their algorithm. A redesign of Deezer's flagship recommendation feature.
SCOPE
Recommendation & engagement
TEAM
Product, Engineering, Editorial
ROLE
Sole Product Designer
TIMELINE
2023 (6 months)
Overview
Flow is Deezer's daily personalised listening experience, used by over a million people each day. Despite strong adoption, internal research showed users found recommendations random, repetitive, and impossible to influence: Flow felt like a black box, and trust was slipping.
The redesign focused on intent rather than configuration: lightweight, contextual controls that let listeners shape their session in the moment. Three design moves anchored the work: Genres and Moods to set session intent, a discovery toggle to choose between familiar and new, and direct visual feedback to make the algorithm feel responsive. Flow shifted from a predictive system to a collaborative one: engagement increased, perceived relevance improved, and users finally felt in control of what they were listening to.
Before
After
Before
After
Say hello
to a product designer who surfs badly and runs fast.
Claire Lecerf ⓒ 2026
Flow Genres
Giving listeners control over their algorithm. A redesign of Deezer's flagship recommendation feature.
SCOPE
Recommendation & engagement
TEAM
Product, Engineering, Editorial
ROLE
Sole Product Designer
TIMELINE
2023 (6 months)
Overview
Flow is Deezer's daily personalised listening experience, used by over a million people each day. Despite strong adoption, internal research showed users found recommendations random, repetitive, and impossible to influence: Flow felt like a black box, and trust was slipping.
The redesign focused on intent rather than configuration: lightweight, contextual controls that let listeners shape their session in the moment. Three design moves anchored the work: Genres and Moods to set session intent, a discovery toggle to choose between familiar and new, and direct visual feedback to make the algorithm feel responsive. Flow shifted from a predictive system to a collaborative one: engagement increased, perceived relevance improved, and users finally felt in control of what they were listening to.
Before
After
Before
After
